Analysis on global company.

Analysis of the company

1. Internal and external factors

2. Information should be presented in tables and figures

3. At the end: a tentative model for global expansion, the key facets that will help move the company to reach its global objectives

Scoring:

· Quality of References

· I/E factors

Synthesis

How the expansion plan will affect marketing functions and processes, and business functions.

Evaluation of global expansion potential

Potential of company to expand on a global level and provide recommendations and defend the position

Scoring:

· Ability to indicate their position whether the company should transition towards a global marketing program and provide recommendations

· Ability to justify transition towards a global marketing program

· Ability to indicate new potential avenues for further global growth and consideration

 

Important

Source and type of information

No of pages : 15 – 20 for final report

Prepare a Power point presentation for the same.

Strictly no plagiarism.

Need a turn it in report.

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