Consumer behaviour building marketing strategy

The class is Consumer Behavior where we look at the psychology of the consumer and why they do the things that they do. Its a research paper on Financial and Social Motivation and its relationship with the american culture and its values. How do these motivations relate to different social statuses. How can these motications be broken up into sections. How are these motivations used, how can marketers use them, and how have they been used. How do these motivations take place in the consumers mind and life. Need to include one peer reviewed academic journal. and at least 2 other research sources.

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    consumer_behavior_building_marketing_strategy_11th_edition.pdf

    The class is Consumer Behavior where we look at the psychology of the consumer and why they do the things that they do. Its a research paper on Financial and Social Motivation and its relationship with the american culture and its values. How do these motivations relate to different social statuses. How can these motications be broken up into sections. How are these motivations used, how can marketers use them, and how have they been used. How do these motivations take place in the consumers mind and life. Need to include one peer reviewed academic journal. and at least 2 other research sources.

    • consumer_behavior_building_marketing_strategy_11th_edition.pdf

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