cultural differences

For this Case Assignment, write an essay in which you discuss the cultural differences of two respected companies that are successful in their industry, Zappos and Amazon.

After you discuss the cultures of Zappos and Amazon, your ultimate final question is whether the purchase of Zappos by Amazon in 2009 was the right strategy based on the findings of your own online library research and the articles provided. You must support your response to that question with at least one high-quality reference which must come from the Trident Online Library.

Prepare a 4- to 5-page (not including title page and references) critique per the following format:

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Cultural Differences

Many companies that have tried to expand globally, but operations either failed miserably or did not live up to expectations due to the cultural differences between workers and customers in each country.
(1) Select a multinational corporation or international nonprofit agency that has encountered these problems (this can be a previous or current employer of yours).

(2) Research that organization to discover any cultural barriers that organization encountered and what its managers did to try to overcome those barriers.

(3) Generate and evaluate reasons why people may not appreciate the
cultural point of view of others. Use at least 10 references as well as
sociologists’ views.

(4) Discuss how appreciating cultural diversity affects peoples’ ability to
communicate effectively in the context of a multinational corporation or an
international nonprofit agency.

(5) Provide suggestions regarding the steps that the company can take and
policies that can be put in place to help ensure the company’s expansion is
successful.

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