Phase 1 Research Strategic Plan Project Preparation Work –
Select from the 3 companies Ford Motor Company, Apple or iRobot which company you plan to write your strategic plan for and begin your preliminary research on the company background, products, services, markets served, key technologies, key manufacturing and operations, financial strength, key partners…etc. Read the attached document for specific information about the project.
- Follow APA formatting and style.
- Paper in APA format in Word document (.doc/.docx)
- BU482 Strategic Plan Project Description:
- Develop a strategic plan for iRobot, Ford, or Apple. This should be your writing of a strategic plan for either of these companies and not a copy of their strategic plans. Be creative in your vision for these companies by analyzing the company information provided and using your own research. For example, analyze/develop the mission and vision statement, external and internal forces, long term objectives, desired strategies, management organization/issues, implementation plan/issues, and a conclusion. Each of these companies are in dynamic industries undergoing significant changes. For example, Apple is under extreme pressure from Samsung, Google, and other Android devices, new tablets, and technology, smartphones, cloud computing, sustainability, cost pressures, economic and environmental pressures. Ford is under pressure from the United States and other foreign governmental regulations, zero-emission requirements, global competition, product costs, safety technology, satellite systems, intense innovative competitive designs, and growth in emerging markets like India, China, and Brazil. iRobot is developing technology that has both military and commercial use, governments are beginning to regulate the use of robots such as drones, robots, and computer technology changes quickly and the public is unsure how robots will affect or be a part of their lives. Be creative and develop your strategic plan for one of these fantastic companies. You are to follow the strategic planning process outlined in our textbook shown in (David, Figure 1-1, page 14) and which is highlighted in each chapter of the book but be creative and include sources and information from outside of our test book. Report Length should be at least 10 pages double spaced (not including the cover page or appendices), 12 point font, and following APA 6th Edition writing guidelines.