Discuss forms of propaganda in business

1) Public relations .

A) is a form of propaganda
B) involves two-way communication
C) is also known as “free advertising” D) All of the above.
E) None of the above.

2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called .

A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.

3) A profession is distinguished from a trade by .

A) the establishment of ethical standards
B) a form of licensing or government control
C) ongoing research in support of the profession
D) A and B
E) All of the above.

4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by .

A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations

5) The execution phase of the public relations process is known as .

A) planning
B) propaganda
C) evaluation
D) research
E) communication

6) According to a 2005 membership survey, the largest number of PRSA members are employed by .

A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations

7) The values-driven management of relationships between an organization and the publics that can affect its success is known as .

A) reputation management
B) the dynamic approach to public relations
C) values-added public relations D) values-driven public relations E) relationship building

8) The first question an organization should ask itself when developing a values statement is .

A) Why are we in business?
B) What is in it for us?
C) How can we win the respect of others?
D) Why should be care about our customers? E) How much money do we want to make?

9) San Francisco-based Gap, Inc. .

A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops
B) was forced to apologize for artificially raising the price of it blue jeans
C) answered its critics by requiring fair labor practices among its overseas vendors
D) created phony shell corporations to cover its use of foreign sweatshops
E) B and D


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