Explain how you believe the concept could be enhanced.

  • Explain how you believe the concept could be enhanced.

Initial Post

Summarize the main points of your Week 1 business concept by addressing each of the following elements:

  • Explain whether you chose the intrapreneur or entrepreneur track.
  • If you chose the intrapreneur track:
    • Which company did you select, and why?
    • Explain your business concept and how it will satisfy a customer need.
    • What will be your competitive advantage?
    • Explain your marketing strategy.
  • If you chose the entrepreneur track:
    • Describe your company concept and identify which industry sector(s) it belongs to.
    • Explain your business concept and how it will satisfy a customer need.
    • What will be your competitive advantage?
    • Explain your marketing strategy.
    • Discuss your thoughts about the concept. What are the strengths of the concept? What gaps or challenges might you foresee?
    • Identify key competitors your classmate may have overlooked.
    • Are there other target consumer groups you could suggest?
    • Suggest various marketing ideas.
    • Explain how you believe the concept could be enhanced.

Substantiate your position by using meaningful observations to corroborate it, such as personal or professional experience, and citing scholarly sources when appropriate.

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