Since so many of you seem to be missing your workouts during this stay-athome order, I thought this would be an interesting topic. The current pandemic is causing devastating economic distress for small businesses throughout the country. If small businesses are not deemed “essential,” they have been forced to shut down completely. Among the hardest hit industries is the physical fitness segment. Large corporate gyms, smaller boutique fitness studios, and gyms specializing in various forms of fitness have been forced to close their doors, leaving employees with no income and members without a place to exercise. You are the owner of a small but very successful fitness studio (I expect you to make up the name and the specialty.) You have been able to continue to pay your employees and the business’s other expenses for the past 6 weeks. But, you have gone through all of the business’s savings. Now, you have gotten word from several members who have decided to stop paying their monthly dues. Monthly membership dues are your business’s only source of income, and the only way you can keep your business afloat through these extremely unique times. You have decided to EMAIL all 500 of your gym members. You need at least 75% of the members to continue paying monthly membership dues if you have any chance to re-open once the pandemic has passed. Assignment: Send an email to your business’s members. What exactly can you think of to tell them about your situation? How are you going to convince them to continue paying dues – even though your business is unable to offer its usual services. What is your plan moving forward for your business and the members? Explain your plan to the readers of your email. The detail and information you provide in your email is up to you. However, your email must clearly communicate your ideas and your plan to the readers. But, YOUR EMAIL should look good to YOU. You do not have to copy what I have provided. If you want to use complete paragraphs and sections, great. If you want to use headings and a few DETAILED bullet points, fine. All of these decisions are yours as the writer!Too many of you simply did not provide enough examples, depth, and detail to make your memo clear. As always, you can write as much as you want – just be absolutely certain your EMAIL/writing has plenty of examples, depth, and detail so the reader knows EXACTLY what you are saying!
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