Issues that Gillette brand has faced over the past decade.

Case: Gillette Takes a Stand: Toxic Masculinity and #TheBestMenCanBe

Situation Analysis. Research the company. Summarize as a narrative using the following:

Conduct SWOT Analysis, Perform Competitive Analysis, Perform Market Analysis, Industry Analysis & Trends

1 page APA 7th style. References. Cite not fewer than five (5) in APA 7th style.

Answer each of the following questions in narrative form. Each answer must be 500 words, double spaced using a 12 point font and conventional margins. Be sure to include marketing/business terminology and concepts. Adhere to the guidelines of formal business writing (do not write in first or second person). Be mindful of spelling, grammar, and punctuation. Do not copy, cut or paste content from any source.

CASE QUESTIONS: A. What are the main issues that the Gillette brand has faced over the past decade and how has the brand dealt with them? B. Why did the brand’s “We Believe” campaign create so much controversy? C. What recommendations would the team make for Gillette regarding future p promotional strategies?

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