You have to do a marketing plan for a new product concept that you believe offers the greatest ROI to your firm. Your team will choose a company during the first two weeks of the semester. Please keep in mind that this concept must be consistent with, or compliment, the existing mission of the company. Marketing Plans can be written at different levels of an organization, (i.e. entire organization, business unit, or product/product line) and at different levels of detail, (draft vs. details with full financials). For now, I want just the product and existing company
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