OVERVIEW
As we have no doubt seen, online (eCommerce) purchasing has become increasingly popular over the past few years. This has become even more evident as the COVID19 pandemic has altered the way most of us live, work, and make purchases.
SIMULATED BUSINESS SCENARIO
Jorge is opening a toy, game, and hobby store. Prior to the pandemic, Jorge conducted research and had positive data that supported his entrance into the toy and hobby market. Since the pandemic, he has become increasingly nervous that potential customers buying habits may have changed.
QUESTIONS
- How has the buying public altered its purchasing habits since the COVID crisis?
- Should Jorge increase his store’s online and digital presence as security against customers not willing to shop at traditional brick and mortar stores?
