1. Review the “Marketing Excellence: Disney” case study on p. 185 of your textbook. Why do you believe that Disney has been so successful? What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years?
2. Wearable technology has the potential to change the way organizations conduct business and the way people conduct their day-to-day activities. If you already use a wearable device, identify the make and model, and discuss what you use it for. Do you find it helpful? Why, or why not? If you do not use a wearable device, identify one you would use, and explain why.
200 words each question.