Target segmentation within industries

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

COMPANY CHOSEN IS CHIPOTLE MEXICAN GRILLE
Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.
  • attachment

    mkt571_segmentation_and_target_market.docx

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