Complete Part 1 and Part 2 assignment.
LG is introducing a TV with a 77” Ultra HD TV wide screen that has higher screen resolution than other TVs and advanced signal processing system. The TV’s introductory price is $5,000.
- Who should be LG’s initial target market: explain the target consumers’ demographics and psychographics?
- How would you identify the innovators for this product?
- Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
- Do you make an effort to purchase green products? Would you pay more for the green product?
- Provide 1 example of how companies has tried to use “going green” as a sales pitch.