This is a Marketing Summary Assessment about the Roku TV. Roku is the company this assignment is about.
Your Individual Summary Assessment document should be double spaced using Ariel font #10 answering each of these following questions in detail. Make sure that you number AND answer each question (including the parts a-e under questions 3 and 4) separately.
- Give an overview on how your company markets their products in the USA
- Explain how this has changed over the past 5 years …be specific.
- Explain specifically how each of the following factors impact your company’s marketing activities in the USA
- Explain specifically how your company’s marketing activities will change over the next 3 years for each of the following factors:
- Advertising & promotions