Technology plays a crucial role in modern life because of its ability to restore social connections; advancements in technology have led to greater workplace productivity across various fields, regardless of their size or scope (Boyles, 2022). As a result of the rise of technologically supported and driven products or services, multimodality is now a defining characteristic of modern life. People who are constantly on the move for work, whether locally or internationally, have reasonable concerns about the removal of technology. The article “Innovation and its Enemies: Why People Resist New Technologies” by Clayton Christensen, Matthew Verlinden, and Karen Dillon. This article investigates the factors that cause people to reject innovative technologies and offers suggestions for how businesses can overcome this resistance. The authors look at how the rise of digital tools is influencing innovation and how that is influencing the way innovation is managed in businesses.
There may have been a valid explanation for the lack of technological innovations during that time period, such as a conscious decision to forego using the practices and systems of the time in order to maintain more traditional methods (Chatterjee et al., 2017). While dwindling consumer financial support is essential to maintaining the high costs of technology, lack of access due to location is a major barrier. When it comes to putting new, cutting-edge business strategies into practice, regions that need access to vital data often need to catch up to those that do (Cote, 2020). The primary goal of this essay is to gain insight into the reasoning behind embracing and resisting technological and innovative changes.
One of the paper’s central claims is that new ideas frequently lead to strife in the workplace. According to the authors, people resist technological change because they perceive a threat from it. This could be due to worries about their jobs or the success of technological advances. Kraus et al. (2022) stated that in order to triumph over these obstacles, businesses must devise strategies to educate and encourage their staff to embrace technological advancements.
One way for practicing innovation managers to find out where the business could benefit from the incorporation of digital technologies is to have an audit of IT systems and infrastructure performed.
Create a plan for digital implementation. Create an all-encompassing digital strategy that details the objectives, schedule, budget, and resources required for implementing innovative channels in the organization based on the findings of the technology audit.
Involve relevant parties: Get to know the wants and needs of key stakeholders like employees, customers, and vendors before beginning the digital transformation process. That the digital strategy is tailored to their requirements can be ensured in this way.
Solution-focused technology implementations: Make smart choices about which technological solutions to implement based on the digital strategy. Upgrades to software and hardware, the cloud, AI, and other digital technologies may fall into this category.
Educate and prepare workers: Make sure everyone in the company knows how to make the most of the digital tools available. Educate and train them to use the new technologies to their full potential.
Track and assess development: Ensure the digital strategy is being met by regularly monitoring and evaluating the implementation of digital technology. If the technology is not being used properly or producing the expected results, make the necessary adjustments.
The article emphasizes the importance of rethinking work processes and creating new products and services. Therefore, businesses that want to adapt effectively to new technologies should be ready to alter their management procedures, organizational structure, and corporate culture. According to the authors, companies should take the initiative to inform workers of the advantages of adopting new technologies and equip them with the knowledge and expertise to do so successfully (Taylor, 2018).
The importance of business models in the innovation process cannot be overstated. The authors contend that businesses must be willing to adapt their existing business models to reap the benefits of technological advancements. This necessitates an openness to trying out novel approaches and the flexibility to modify their systems as new technologies become available (Purcell, 2019).
The authors further argue that to develop new products competently; businesses must be ready to collaborate with other businesses and stakeholders in their ecosystem. This necessitates an openness to collaborating with suppliers, customers, and competitors to develop innovative business models and capitalize on cutting-edge technologies.
How to embrace innovation
Create a Digital Innovation Group; Form a small, focused team of company high-achievers who share your commitment to success. This group should identify business process weaknesses and find innovative technological solutions.
Use an iterative framework; Due to technology’s rapid evolution, your strategy must be flexible in 2021. Agile experimentation allows organizations to adapt to changing customer needs while challenging them to rethink their problem-solving methods. Companies are opening “incubator labs” to accelerate digital innovation through brainstorming, experimentation, and rapid prototyping.
Buy High-Tech; Upgrades to software and hardware are necessary for companies to lead the digital revolution. Team collaboration, cloud storage, and product lifecycle tracking can be streamlined with the right tools.
Prioritize projects by ROI or value added; Digital innovation requires a value-added system that considers project significance, scope, and revenue to increase ROI. Thus, businesses can allocate resources to maximize impact now and in the future.
Implement new procedures and software using digital resources; Develop a digital adoption strategy to maximize technology investments. Whatfix can help you train new hires. These tools help businesses maintain productivity during transitions.
The paper “Innovation and its Enemies: Why People Resist New Technologies” offers some useful insights for managers who are serious about effectively managing innovation. The authors stress the significance of investigating why individuals resist adopting new technologies and offer suggestions for how businesses can do so. They also stress the need for alterations to an organization’s management practices, structures, and ethos in order to adopt new technologies effectively. They argue that to develop innovative business strategies and exploit cutting-edge technologies, companies must be open to collaborating with other entities within their ecosystem.